Whitepaper

Building a Data-Driven Content Strategy for M&E Industry in the OTT Age

Data Analytics

OTT platforms might overthrow Linear TV to become content-consumption supreme. However, the major challenge the two face in acquiring content remains identical – the inability to fully incorporate data in their content strategy. To overcome this, SG Analytics proposes a new and modern solution in this white paper: a data-driven content strategy that combines industry-relevant data from all directions with rigorous data analysis to produce actionable insights, best suited to your unique needs. The result is more opportunities, and better predictions and content performance.

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