B2B Thought Leadership Services Agency

A global digital born thought leadership agency with converged text, audio, and video asset portfolio. SG Analytics thought leadership offerings whitepaper, analyst reports, webinars, e-books, etc. enable enterprises and technology vendors to: improve brand equity, accelerate newer customer acquisition, and enhance sales & marketing enablement. Our clients have been leveraging us for both B2C and B2B landscapes.

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Decision-makers of Product & Services are Inclined toward Providers with Robust Thought Leadership-based Positioning

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In today’s highly fragmented and competitive connected economy, both enterprise users and technology vendors are steadily embarking on conducting thought leadership projects with multi-faceted objectives. Although objectives vastly differ for most of the stakeholders our experts assist in not only delivering unprecedented value for external but also internal stakeholders too.

Our clients have been utilizing our capabilities for niche industry and regional market specific assets too to: carve niche market presence, strengthen organic customer relationship, lead improve newer business opportunities, and finally be at forefront of the demand cycle. We at SG Analytics support customers from prioritizing their objectives, selecting the right thought leadership asset to meet their changing requirements, and then mapping the intelligence to their short and long-term goals.

Decision-makers of Product & Services are Inclined toward Providers with Robust Thought Leadership-based Positioning

Talk to a Specialist

Contextual Thought Leadership Lab as a service

SG Analytics provides highly tailored thought leadership and change management-based thought leadership services to enterprises, non-profits, and technology vendors at scale. We have been following a triple layered methodology (internal workshop with customers, primary research investigation, and competitor briefings) for delivering hyper-tailored thought leadership consultative assets to both buy and sell side for over a decade. The unique value proposition that SG Analytics brings to customers is scalable time to delivery without offsetting the personalization quotient attributed to in-house analysts and primary research networks.

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Thought Leadership Services

SGAs horizontally and vertically integrated thought leadership services offerings within thought leadership marketing and thought leadership strategy are as follows:

Whitepapers

An informational marketing asset advocation of a technology or state of industry dynamics at a particular time frame. SG Analytics customers have leveraged whitepaper to either promote their technology, product, or ICT service offering focusing around both B2C and B2B customer base along with investors. A good example is a whitepaper on cloud TV & video production solution provider seeking second round of investment.

E-books

An easily downloadable informative document on a technology or state of industry viewpoint built with balanced combination of text and images. SG Analytics customers are utilizing this thought leadership format to improve penetration and lead generation across newer digital native customer base with low attention span. A good example is e-books on new age technologies such as Gen AI and Quantum compute within the healthcare and life sciences space.

Analyst Opinion Blog

A short research piece of close to 400 - 500 words on significant business, technology, and product across a segment or region. SG Analytics customers have been focusing on event and new product & services launch based opinion blogs an integral part of their digital marketing campaigns. A good example is recently published opinion piece on recently launched sub-clipping functionality by leading cloud TV and video production platform worldwide.

Webinars/Round Tables

This is one of the most interactive thought leadership formats conducted in close collaboration with industry experts (panelists). A round table discussion type webinar is near real-time intelligence sharing on a certain topic moderated by SG Analytics analyst or third-party. A good example is SG Analytics analyst moderating session on Data and AI in audience analytics at ATxSG 2024 (Singapore).

What We Offer

SGAs horizontally and vertically integrated thought leadership services offerings within thought leadership marketing and thought leadership strategy are as follows:

Whitepapers

An informational marketing asset advocation of a technology or state of industry dynamics at a particular time frame. SG Analytics... Read More

E-books

An easily downloadable informative document on a technology or state of industry viewpoint built with balanced combination of text and... Read More

Analyst Opinion Blog

A short research piece of close to 400 - 500 words on significant business, technology, and product across a segment or region. SG... Read More

Webinars/Round Tables

This is one of the most interactive thought leadership formats conducted in close collaboration with industry experts (panelists). A... Read More

Why SGA

Local and regional market expertise across the US, Europe, and APAC

In-house editorial and design teams

Analyst and consultant expertise across six industries globally

Strong technology and ICT services knowhow

Translation services support across 45 languages globally

12+ years experience in formulating whitepaper, opinion pieces, and analyst reports

Analyst quoted in major industry events and conferences

Handled 50+ B2B and B2C thought leadership projects

10+ years of event-based thought leadership support across TMT segment

Each analyst has robust industry wide network community

In-house B2C and B2B primary research ecosystem

Tier-I enterprise software customer base

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Industry

SG Analytics has strong competencies and capabilities across thought leadership asset creation within telecommunication, media, technology, healthcare, life sciences, financial services, and industrial goods segments. We have duly worked with enterprises such as cable TV, satellite TV, CSP’s, and banking institutions to build thematic (e.g. Gen AI, cloud, and cyber security) whitepapers and opinion pieces for assisting technology and strategy leaders in actionable intelligence. Furthermore, SG Analytics have been working with technology vendors and consulting partners for over a decade in enabling them to improve argumentative positioning and customer acquisition strategy.