Clients recommending your product and services is the ultimate form of marketing and brand development that exponentially surpasses every other methodology known to humankind. While market technologies will evolve a...

Market research is an important aspect of any business. Be it understanding the customer’s requirements or studying the competition in the market, market research can be carried out in two...

Reality behind CAWI Computer-aided primary research methodologies are at the forefront of modern market research. SG Analytics’ State of Market Research Survey was aiming to assess respondents‘ specific preferences pertaining to computer-aided...

Choosing the right market research tools Modern market research leverages a rich repository of primary research methodologies, including: CAWI (Computer Aided Web Interview) CATI (Computer Aided Telephone Interviews) PAPI (Paper And...