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What is a Net Promoter Score – How to Calculate NPS?

Clients recommending your product and services is the ultimate form of marketing and brand development that exponentially...


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Primary Research and Secondary Market Research – What’s the Difference?

Market research is an important aspect of any business. Be it understanding the customer’s requirements or studying the...


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CAWI Explained – Improve the Quality of Your Online Surveys!

Reality behind CAWI Computer-aided primary research methodologies are at the forefront of modern market research. SG...


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CAWI en Vogue – CATI Out of Fashion? | Market Research Trends Explored

Choosing the right market research tools Modern market research leverages a rich repository of primary research...


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