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Best Market Intelligence Tools and Software

Effective marketing intelligence is critical for the success of organizations of all sizes. Businesses and marketers need to be...


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Improved Targeting, Sustainability, and Validity: Market Research Trends for 2022 

Markets, like the weather, are profoundly complicated. The success of even the smallest business decisions you make depends on a...


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Understanding Consumer Insights: Everything You Need to Know

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...


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How Location Data Can Be Leveraged for Customer Analytics

The rampant use of smartphones has led to an explosion of user data and information, one of them being location data, which is...


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Context-Not-Data-Differentiates the Role of Market Research in the Tech Sector

The technology sector is notorious, of sorts. It has a novel distinction of being a sector where companies are endlessly...


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