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Manipulating the Music: Can Spotify Listeners Hack Their Wrapped?

Spotify's 600 million users are encountering one of the streaming service’s most anticipated events: Spotify...


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What are Primary Research Methods and Techniques

Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as...


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How to Create a Thought Leadership Strategy?

One of the most efficient ways in which you can earn the trust, influence, and authority of your audience is by being recognized...


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Primary Research and Secondary Market Research – What’s the Difference?

Market research is an important aspect of any business. Be it understanding the customer’s requirements or studying the...


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How to Conduct a Market Research Survey?

Market survey research is one distinct branch of market investigation that aims to conduct both quantitative and qualitative...


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Market Research: Landscapes & Current Trends

Market research has been the backbone of corporate decisions and strategies for a long time now. Only data-driven...


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Top 3 Pain Points of CMOs of Apparel, Fashion & Footwear Brands in India

Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having...


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An Overview of the Indian ‘App Analytics’ Market (Part 3)

This is the final part of our overview of the Indian app analytics market. In part 1 ,we began by giving a broad...


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