Manipulating the Music: Can Spotify Listeners Hack Their Wrapped?
Spotify's 600 million users are encountering one of the streaming service’s most anticipated events: Spotify...
What are Primary Research Methods and Techniques
Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as...
How to Create a Thought Leadership Strategy?
One of the most efficient ways in which you can earn the trust, influence, and authority of your audience is by being recognized...
Primary Research and Secondary Market Research – What’s the Difference?
Market research is an important aspect of any business. Be it understanding the customer’s requirements or studying the...
How to Conduct a Market Research Survey?
Market survey research is one distinct branch of market investigation that aims to conduct both quantitative and qualitative...
Market Research: Landscapes & Current Trends
Market research has been the backbone of corporate decisions and strategies for a long time now. Only data-driven...
Top 3 Pain Points of CMOs of Apparel, Fashion & Footwear Brands in India
Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having...
An Overview of the Indian ‘App Analytics’ Market (Part 3)
This is the final part of our overview of the Indian app analytics market. In part 1 ,we began by giving a broad...