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What is a Net Promoter Score – How to Calculate NPS?
Clients recommending your product and services is the ultimate form of marketing and brand development that exponentially...
The Future of Marketing: How Gen Alpha is Changing the Landscape
Today, the marketing landscape is on the brink of another profound moment. An unforeseen shockwave is taking over the landscape,...
From Data to Decisions: Marketing Analytics Predictions for 2025
As we move into 2025, the marketing analytics landscape is set to witness new trends that will help predict the future in real...
Manipulating the Music: Can Spotify Listeners Hack Their Wrapped?
Spotify's 600 million users are encountering one of the streaming service’s most anticipated events: Spotify...
What are Primary Market Research Methods and Techniques
Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as...
AI is Transforming Market Research - Role of AI in Market Research
Market research has always been vital to business strategy because it provides information on consumer spending, industry growth,...
How to Conduct a Market Analysis for a Business Plan
Market analysis serves as one of the key elements of a business plan. It helps one understand the various factors that affect the...
What is Customer Service and How To Improve It?
Customer service is not just concerned with answering customer calls or resolving their complaints. It involves much more. There...
Quantitative Market Research Methods & Techniques
Quantitative market research is a systematic technique to understand market dynamics sales that relies on collecting, measuring,...
