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What is Customer Service and How To Improve It?

Customer service is not just concerned with answering customer calls or resolving their complaints. It involves much more. There...


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Customer Research Methods, Tools, & Techniques

A comprehensive understanding of customers is not only desirable but also imperative today. Businesses need to ensure that their...


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How to Conduct a Market Research Survey?

Market survey research is one distinct branch of market investigation that aims to conduct both quantitative and qualitative...


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Ways to Enhance Digital Customer Experience

Today, customer expectations are outpacing technological innovation. Despite exploding technological power, companies are failing...


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Striking the Right Balance Between Personalized Customer Experiences and Data Privacy

Today's age of digital duality is all about incorporating measures to secure customer data. On the one hand, organizations...


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Unleashing Innovation: Crafting Customer-Centric Strategy for Business Transformation

In today's hyper-competitive and ever-evolving business landscape, customer experience (CX) has become the cornerstone of...


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Top Customer Experience (CX) Trends You Won't Want to Miss

The customer experience (CX) is emerging as a hot topic as enterprises are grappling with disruptions stemming from new business...


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A Post-Pandemic Business Strategy? Here Are 4 Things to Remember

Who could have seen it coming?  A great majority of the world did not. By several hundred miles. And while running a...


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Understanding Consumer Insights: Everything You Need to Know

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...


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