What We Do > Market Research > Primary Market Research Services

Primary Market Research Services

Our primary research services are categorized as per client requirements. With over 17 years of experience, we have forged valuable partnerships with some of the biggest global brands and consulting companies, who wish to acquire the knowledge necessary for market penetration, product and service differentiation, brand placement, and improved customer satisfaction.

Primary Market Research
What we offer
Why SGA
Who We Work With
Insights
Meet Our Experts

NAVIGATE

Blogs | Thought Leadership Content: Creating the Perfect Mix for Your Brand

Optimizing Strategies: Primary Market Research Essentials from SG Analytics

Our core competency includes a wide range of B2B and B2C primary research services across domestic and international markets. Using both quantitative and qualitative research techniques such as web-based questionnaires, in-depth interviews, and focus group discussions, we make sure to offer impeccably researched data. Whether you are penetrating new markets, exploring new product and service categories, repositioning your brand, or looking to optimize customer interactions, SG Analytics’ primary research services deliver insights you need to drive business advancement and competitive advantage.

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Why Choose SGA’s Primary Market Research Services

We take pride in our demonstrated capability in CATI, online, FGD, and face-to-face interviews. We manage every stage of an end-to-end primary research process through our experienced in-house team of analysts and a vast network of experts around the world. Whether it is survey design and programming, data collection, data processing, or report generation, the focus always remains on quality and timeliness.

Our approach and emphasis rely on identifying your business needs and objectives and developing the most appropriate and effective research strategies to achieve synergy.

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What We Offer

Research Design

SG Analytics is a leading primary research firm that provides research design solutions as per the latest industry standards. Our approach is methodical and systematic, and the use of both qualitative and quantitative research methods are... Read More

Survey Programming and Hosting

Our survey programming and hosting services include the design and management of custom surveys using advanced tools to ensure efficient and accurate data collection, such as designing survey layouts, scripting complex logics, and integrating... Read More

Global Consumer and B2B Panels

SG Analytics owns and operates B2C and B2B panels of its own, and has access to a wide network of dependable and vetted partnerships, creating a global coverage of 75+ markets. Our unique recruitment sources, coupled with technical sophistication, create vibrant communities with unparalleled... Read More

Data Processing

SG Analytics’ data processing services include data cleaning, validation, integration, transformation, and analysis using tools such as Excel, SPSS, R, SAS, and SQL. We are well equipped to manage large datasets efficiently, performing tasks... Read More

Charting/Reporting and Dashboards

With a great deal of experience in dashboards, reporting, and charting, we are equipped to assist our clients in getting the most out of data. We specialize in providing meaningful and simplistic visualizations and insightful reports for key... Read More

FTE Arrangements

Through our FTE arrangement, we offer primary research experts who focus solely on your projects, providing a flexible and affordable alternative for your research needs. They are a group of dedicated professionals who are knowledgeable about... Read More

What We Offer

Research Design

SG Analytics is a leading primary research firm that provides research design solutions as per the latest industry standards. Our... Read More

Survey Programming and Hosting

Our survey programming and hosting services include the design and management of custom surveys using advanced tools to ensure efficient... Read More

Global Consumer and B2B Panels

SG Analytics owns and operates B2C and B2B panels of its own, and has access to a wide network of dependable and vetted partnerships,... Read More

Data Processing

SG Analytics’ data processing services include data cleaning, validation, integration, transformation, and analysis using tools such... Read More

Charting/Reporting and Dashboards

With a great deal of experience in dashboards, reporting, and charting, we are equipped to assist our clients in getting the most out of... Read More

FTE Arrangements

Through our FTE arrangement, we offer primary research experts who focus solely on your projects, providing a flexible and affordable... Read More

Why SGA

Global Reach

50+ markets covered across Americas, EMEA, and Asia-Pacific

Transparency

100% recordings and live barge-in facility

Industry Expertise

Insights-based approach driven by sector expertise

Multi-lingual Capabilities

40+ languages covered globally

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Who We Work With

Corporates

Insights that enhance understanding of current and target markets

Technology and Management Consultants

Opinion pieces and thought leadership collateral

Market Research Firms

Key insights that drive strategic inputs for end-clients

Boutique Research Firms

Sector experts across BFSI, Healthcare, Technology, Media and Entertainment

Corporates

Insights that enhance understanding of current and target markets

Technology and Management Consultants

Opinion pieces and thought leadership collateral

Market Research Firms

Key insights that drive strategic inputs for end-clients

Boutique Research Firms

Sector experts across BFSI, Healthcare, Technology, Media and Entertainment

Insights

White Papers

ATxSG BroadcastAsia 2024: Key Trends

ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...

White Papers

NAB 2024 Key Trends

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....

Whitepaper - ESG-M&E - Sustainable Media

White Papers

A Shift toward Sustainable Media Consumption Imminent

Short description & Key Takeaways for the website: There are roughly 500+ OTT TV & video services globally with 6.3bn users worldwide generating...

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CASE STUDIES

SGA Helped a Leading Pharmaceutical Innovator to Understand the Disease Landscape for a Rare Indication in the US

SGA Helped a Leading Biotechnology Company With Continuous Monitoring of the Competitive Landscape in Pulmonary Arterial Hypertension(PAH)

Delivered a Comprehensive Market Assessment for a US-based Biotechnology Company

How We Leveraged our Expertise and Provided Buyer Outreach Strategies and Messaging for a US-based Healthtech Startup

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Talk To Our Experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Sabyasachi Guha

VP- Research

Parth Arora

VP - Market Research

Arti Saproo

AVP - Primary Research

Ekta Chatwani

Manager - Research

Nandakumar Premchand

SVP - Market Research

Avinash Kumar

Sr. Manager - Market Research

Rahul Chakraborti

Sr. Manager - Market Research

Talk to our Experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Sabyasachi Guha

VP- Research

Parth Arora

VP - Market Research

Arti Saproo

AVP - Primary Research

Ekta Chatwani

Manager - Research

Nandakumar Premchand

SVP - Market Research

Avinash Kumar

Sr. Manager - Market Research

Rahul Chakraborti

Sr. Manager - Market Research

Provide tailored market research solutions by understanding business problems, designing the right research approach, and presenting actionable insights.