Primary Market Research Services

Our survey programming and hosting services include the design and management of custom surveys using advanced tools to ensure efficient and accurate data collection, such as designing survey layouts, scripting complex logics, and integrating multimedia elements. We use tools such as Forsta (Decipher), Confirmit, and Alchemer to program and deploy surveys, and have the ability of multi-mode deployment, including online and mobile. As a leading primary research firm our service also includes quality checks and sanitization to ensure accurate results, ultimately providing clients with high-quality, reliable data for informed decision-making. 

SG Analytics owns and operates B2C and B2B panels of its own, and has access to a wide network of dependable and vetted partnerships, creating a global coverage of 75+ markets. Our unique recruitment sources, coupled with technical sophistication, create vibrant communities with unparalleled response rates.  

SG Analytics’ data processing services include data cleaning, data validation, data integration, transformation, and analysis using tools such as Excel, SPSS, R, SAS, and SQL. We are well equipped to manage large datasets efficiently, performing tasks such as data tabulations, normalization, statistical analysis, and predictive modeling.  Our focus on quality ensures that data is meaningful and actionable, thus helping deliver deep insights into B2B and B2C domains.  

With a great deal of experience in dashboards, reporting, and charting, we are equipped to assist our clients in getting the most out of data. We specialize in providing meaningful and simplistic visualizations and insightful reports for key decision makers. Custom dashboards, automated report generation, and design interactive data visualizations with MS-Office, Power BI, and Tableau are some of our key credentials. Whether you need to track your project progress, KPIs or analyze trends across markets, our team of experienced analysts ensures that data is delivered in the most appealing and engaging way possible. 

Through our FTE arrangement, we offer primary research experts who focus solely on your projects, providing a flexible and affordable alternative for your research needs. They are a group of dedicated professionals who are knowledgeable about several facets of primary market research, including survey programming, data collection, analysis, and reporting. These experts function as an extension of your own team, with consistency of process, in-depth knowledge of the project, and effective workflow. For companies seeking reliable research assistance without the overhead of full-time staff, FTE arrangement is the perfect choice with flexible commercial arrangements and additional discounts for long-term engagements.