Unlocking Strategic Insights: How SGA Conducted Primary Research to Uncover Product Innovation

SGA STRATEGIC APPROACH
 

To address the client’s needs, SG Analytics conducted comprehensive market research that reached both decision-makers and business users across various departments within global enterprises. The project encompassed:

•    Surveys: 1,700 decision-makers and 8,000 users were surveyed using SG Analytics’ extensive online panel to provide a holistic view of product innovation within their organizations.

•    Target Group: Director and above-level decision makers, as well as full-time business users, from key departments such as engineering, IT, marketing, product, and R&D.

•    Industry Distribution: The sample was split evenly between the technology sector (50%) and other major industries (50%).

•    Questionnaire Design: SG Analytics developed a detailed questionnaire covering key themes such as:

• Current business situation
• Types of innovations used
• Innovation strategies and goals
• Challenges to innovation
• Transforming vision into reality
• Customer-centricity
• Impact of innovation

•    Data Delivery: The final data was processed using advanced tools like MS Excel and pivot charts, and then embedded into the client’s internal platform for visualization and further analysis.

KEY INSIGHTS & OUTCOME

• The research uncovered key areas where organizations were lagging in terms of innovation, helping the client identify opportunities to support their customers more effectively.
• The data provided detailed views on innovation strategies, goals, and challenges from both decision-makers and users.
• The insights helped the client refine their own product innovation strategy, aligning their offerings with the evolving needs of decision makers and end users.
• The insights provided actionable data that the client could use in their marketing and sales strategies, ensuring their messaging resonates with the innovation needs of different business segments.