Unlocking Strategic Insights: How SGA Conducted Primary Research to Uncover Product Innovation

SGA STRATEGIC APPROACH
 

To address the client’s needs, SG Analytics conducted comprehensive market research that reached both decision makers and business users across various departments within global enterprises. The project encompassed:

•    Surveys: 1,700 decision makers and 8,000 users were surveyed using SG Analytics’ extensive online panel to provide a holistic view of product innovation within their organizations.

•    Target Group: Director and above level decision makers, as well as full-time business users, from key departments such as engineering, IT, marketing, product and R&D.

•    Industry Distribution: The sample was split evenly between the technology sector (50%) and other major industries (50%).

•    Questionnaire Design: SG Analytics developed a detailed questionnaire covering key themes such as:

• Current business situation
• Types of innovations used
• Innovation strategies and goals
• Challenges to innovation
• Transforming vision into reality
• Customer-centricity
• Impact of innovation

•    Data Delivery: The final data was processed using advanced tools like MS Excel and pivot charts, and then embedded into the client’s internal platform for visualization and further analysis.

KEY INSIGHTS & OUTCOME

• The research uncovered key areas where organizations were lagging in terms of innovation, helping the client identify opportunities to support their customers more effectively.
• The data provided detailed views on innovation strategies, goals, and challenges from both decision-makers and users.
• The insights helped the client refine their own product innovation strategy, aligning their offerings with the evolving needs of decision makers and end users.
• The insights provided actionable data that the client could use in their marketing and sales strategies, ensuring their messaging resonates with the innovation needs of different business segments.