BUSINESS SITUATION
Our client, a global consulting firm, specializing in technology, telecommunications, and media, sought to understand the customer outcomes and drivers for 5G investments. The objective was to evaluate:
- The new services and potential revenue streams from 5G across technologies and verticals.
- Overall vendor requirements and perceptions of 5G product features.
- Responsiveness and ease of adoption among businesses.
- Total cost of ownership and product reliability for 5G-enabled services.
SGA STRATEGIC APPROACH
To meet the client’s objectives, SG Analytics designed and executed a multipronged research approach across various geographies and communication service providers. We used our extensive online panel and circle of experts’ community to identify the right respondents for the study. Key steps included:
Survey Design and Delivery: Conducted an online survey with nearly 200 professionals and 10 in-depth qualitative interviews across regions including North America, EMEA, APAC, and LATAM.
Target Respondents: Engaged decision-makers, including CTOs, Directors of Technology, SVP Networks, and Heads of Infrastructure, to capture relevant insights.
Questionnaire Design: Focused on themes such as:
- Drivers for 5G investment.
- Bundled new services with 5G connectivity.
- Total cost of ownership.
- Vendor requirements and perceptions of 5G product features.
- Responsiveness and ease of adoption.
- Product reliability and assurance.
Data Analysis: Delivered the final data set in MS Excel and SPSS, slicing data tables based on communication themes and geographic trends.
ENGAGEMENT
The study addressed the following themes:
- Understanding the drivers and strategies behind 5G investment.
- Evaluating vendor perceptions and the readiness of new 5G services.
- Assessing challenges such as total cost of ownership and product adoption ease.
BENEFITS & OUTCOME
SG Analytics provided actionable insights that helped the client:
- Measure the importance of both customer outcomes and vendor capabilities for 5G investments.
- Understand the urgency of 5G investment and the expected timelines for ROI realization.
- Identify vendor perceptions to determine which partners are seen as the strongest for 5G implementation.
KEY TAKEAWAYS
- Investment Strategy Alignment: Helped the client understand organizational priorities for 5G and the factors driving its adoption.
- Technology Readiness: Provided insights into how communication service providers perceive and adopt 5G-enabled solutions.
- Competitive Benchmarking: Positioned the client’s understanding of 5G strategies as a competitive differentiator in the market.
