BUSINESS SITUATION
A consulting firm in the education sector sought to understand the total addressable market for teacher devices and Chromebook penetration across key global markets.
SGA STRATEGIC APPROACH
To address the client’s needs, SG Analytics (SGA) conducted extensive market research targeting decision-makers and influencers in the education sector. The approach involved:
- Surveys: A total of 4,150 IT decision-makers, school principals, curriculum leads, and instructional technologists were surveyed using SGA’s extensive online panel globally.
- Target Group: Focused on key decision-makers across various school types, including elementary, middle, high, and specialized institutions.
- Questionnaire Design: The survey explored:
- Device purchasing behavior
- Device usage trends among teachers, admin staff, and students
- Procurement processes and purchasing cycles
- Chromebook penetration and device preferences
- Data Delivery: Results were analyzed using advanced tools like MS Excel, SPSS (Statistical Package for the Social Sciences), and pivot charts, providing actionable insights for the client.
ENGAGEMENT
The survey primarily engaged decision-makers and influencers in educational institutions, including school IT decision-makers, principals, and curriculum heads who play pivotal roles in device purchasing and technology adoption. Data was gathered through SGA’s extensive global online panel to ensure a wide and diverse reach.
BENEFITS & OUTCOME
SGA’s analysis provided comprehensive data on:
- Device Usage Trends: Differences in device preferences across various school levels and job roles.
- Future Technology Trends: Forecasts on the evolving technology needs of schools, providing the client with strategic guidance to align their offerings with future trends.
- Procurement Behavior: A detailed understanding of the procurement processes, helping the client tailor their product offerings to specific regional purchasing patterns.
KEY INSIGHTS & OUTCOME
- Chromebook adoption varies significantly by region, highlighting growth opportunities in untapped markets.
- Educational institutions have distinct device preferences based on school level and user role, with trends indicating growing demand for Chromebooks.
- Understanding procurement cycles and decision-making processes allows for more effective product positioning in the market.
- Forecasting future technology trends helps the client stay ahead of market shifts and plan for evolving educational technology needs.
