A leading market intelligence company in the aviation industry needed to create a comprehensive database of Sustainable Aviation Fuel (SAF) contracts. The goal was to compile detailed information on contracted parties, geographical coverage (including benefiting airports and SAF production sites), contract durations & volume, and other relevant data. The project required building the database from scratch, as no existing records were available to initiate the market research.
The year-long project involved extensive secondary research to gather information on SAF contract agreements.
SGA developed a custom data template and methodologies, which were shared with the project owners for approval. SGA managed the entire data collection process, including template design, data capture, and report delivery. Initial samples and the complete project plan were reviewed and approved by key stakeholders to initiate the project. The final dataset enabled the client to expand its aviation database with detailed information on airlines and aviation suppliers. Additionally, SGA organized a workshop to present key findings to primary internal stakeholders.
By leveraging secondary research, SGA minimized data collection costs while ensuring the accuracy of the information. This approach proved more efficient than primary research. The resulting dataset enabled the client to expand its aviation database, encompassing airlines and aviation suppliers.
Offering a robust and comprehensive dataset is essential for users seeking detailed insights. It is crucial for selling subscriptions to the database and supporting business leaders in achieving their objectives and maximizing ROI.
