A leading market intelligence company in the aviation industry wanted to create a comprehensive database of Sustainable Aviation Fuel (SAF) contracts. The goal was to compile detailed information on contracted parties, geographical coverage including benefiting airports and SAF production sites, contract durations & volume, and other relevant data. The project required building the database from scratch, with no existing records to initiate the research.
The year-long project involved extensive secondary research to gather information on SAF contract agreements. SGA employed this approach and cross-referenced the data with the company's press releases to ensure accuracy, successfully delivering the project on time and maintaining data integrity throughout.
SGA designed a custom data template and developed methodologies, which were shared with the project owners for approval. SGA managed the entire data collection process, including template design, data capturing, and report delivery. Initial samples and the full project plan were reviewed and approved by key stakeholders to kick off the project. The final dataset enabled the client to expand their aviation database with detailed information on airlines and aviation suppliers. SGA also organized a workshop to present key findings to primary internal stakeholders.
The use of secondary research helped SGA minimize data collection costs while ensuring the accuracy of the information. This approach proved to be more efficient than primary research. The resulting dataset enabled the client to expand its aviation database, encompassing airlines and aviation suppliers.
Offering a robust and comprehensive dataset is essential for users seeking detailed insights. This is crucial for selling subscriptions to the database and supporting business leaders in achieving their objectives and return on investment.
