BUSINESS SITUATION
The client sought to strengthen its market positioning by understanding the evolving needs of original equipment manufacturers (OEMs) and fleet operators in North America and Europe. Key research objectives included:
- Evaluating brand awareness and perception among automotive OEMs and Tier 1 suppliers.
- Identifying critical selection criteria for drivetrain component suppliers.
- Assessing the demand outlook for next-generation electric vehicle powertrain solutions.
- Benchmarking against competitors in terms of product innovation, service quality, and pricing.
SGA STRATEGIC APPROACH
To address these objectives, SG Analytics conducted a structured online survey targeting key decision-makers in the automotive supply chain. The approach included:
- Survey Design: Developed a survey focused on supplier evaluation metrics, emerging trends in electric mobility, and customer pain points.
- Targeted Sampling: Engaged over 600 respondents, including procurement heads, R&D leaders, and fleet managers from OEMs, Tier 1 suppliers, and fleet operators.
- Competitive Benchmarking: Assessed the client’s market position relative to five top competitors.
ENGAGEMENT
The study addressed the following themes:
- Analyzing the current adoption and readiness of EV drivetrain components in the automotive supply chain.
- Identifying the key challenges and barriers in supplier selection and technology integration.
- Evaluating how OEMs and fleet operators prioritize supplier partnerships based on performance, pricing, and innovation.
- Understanding emerging trends in electric mobility and their impact on drivetrain component demand.
BENEFITS & OUTCOME
- Market Positioning Insights: Identified key strengths and areas of improvement in brand perception.
- Strategic Sales Insights: Revealed that price competitiveness and post-sales service were critical decision factors for OEMs and fleet operators.
- Product Development Roadmap: Uncovered growing demand for lightweight drivetrain solutions, helping the client align R&D efforts with future market needs.
- Competitive Intelligence: Provided a comparative analysis of the client’s standing in the market, supporting more effective go-to-market strategies.
KEY TAKEAWAYS
- Online surveys provide cost-effective and scalable insights into automotive supplier decision-making.
- Targeted respondent engagement ensures data relevance and actionable outcomes.
- Proactive market research helps businesses stay ahead of industry trends and evolving customer needs.
- Competitive benchmarking enables strategic adjustments to market positioning and product offerings.
